Let me share u this story...
A bookstore owner had the misfortune of being located between two enormous book-selling competitors. One day, this bookstore owner came to work to see that the competitor on his right had unfurled a huge banner: "Monster Anniversary Sale! Prices slashed 50%!" The banner was larger than his entire storefront. Worse yet, the competitor to the left of his store had unveiled an even larger banner: "Gigantic Clearance Sale! Prices reduced by 60%!" Again, the banner dwarfed his storefront. What was the owner of the little bookstore in the middle to do? He created his own banner and hung it out front, simply saying "Main Entrance."
The message is clear. You need not spend too much in advertising. There are some little, low cost ways to do marketing in your business.
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